Why Backlinks Matter

The Reason We Use Backlinks To Rank Sites.

Over the last few years, SEO has evolved into levels where the past techniques for achieving better search engine results are not effective anymore. These techniques include keyword stuffing, adding low quality content on your website and creating a massive number of backlinks on irrelevant pages. However, high quality backlinks are still (and will always be) something that will dominate the entire SEO process. So if you’re new into an online business market, considering a good backlinks building strategy should be a big deal for your business.

Search engines consider backlinks as votes for a website and therefore more votes will lead to the better chance of ranking your page. However, this process is much more complex than it sounds. It’s not essentially the quantity of links pointing to your website but the quality of those links. In simple words, you should aim to build links on high authority websites with

Close-up of several rusty metallic chain links wrapped around a wood log with the bark partially wearing off.

relevance to your content. In order to track the authority of any particular page or a website, you may use tools such as MOZ and Majestic.

Now the links pointing back to your website can be further divided into 2 main sub-categories:

Dofollow links
Nofollow links

Each of these links has their own way of contributing to the overall success of your SEO campaign.

Dofollow links:

All websites contain an element known as “link juice”. This link juice helps the website to get a better placement on search engines. In short, the more link juice you point to any particular page, the better it will rank on search engines. The easiest method for acquiring link juice is to create dofollow backlinks. When you create a dofollow backlink for your page on any high authority website, some of its link juice will start getting shared to your page.

It’s true that dofollow backlinks hold a major stake in improving your search engine ranking; you still need to be very careful and picky about the pages you’re building the links on. This requires reasonable research about that website and page. Most common elements for research include:

Number of outbound links on that page: It’s best to have a low number of outbound links on that page.

Backlinks of that page: Make sure that this page doesn’t have backlinks on spammy websites which are likely to get hurt by search engine algorithms.

Nofollow links:

Nofollow backlinks don’t pass on the link juice but they are still very useful to cover other aspects of SEO. Giant search engines (such as Google) give more Continue reading

60+ Expert’s SEO Ranking (Secret) Strategy in 2018

What is Your Secret SEO Ranking strategy?

We have asked over 60 different SEO professionals for their thoughts on what works as to ranking sites and what they typically do when assessing a situation for a client’s site.  They have answered below.

Some went into depth, some shared a niche idea, some gave a quick answer but all in all what is being shared by them on this page is something you would want to take to heart when you are considering how to handle your SEO.

This is Exclusive to Linkpushing and not available anywhere else!

1. Joseph Sloan

Bio – joseph Sloan is marketing & communications coordinator at advicemedia.com

Answer: My SEO tip to get more leads from digital marketing would be to always bring value to every customer interaction. Rather than hoping a potential client fills out a contact form provide a valuable resource; infographic, pdf, ebook, etc. that is free but only when a valid email has been given.

This will generate more email leads while also providing value to your website users. We always say you want to be the encyclopedia of your industry. By providing answers that your current customers ask improves your chances of showing up for long tail keyword searches.

My other SEO tip is to keep your Google My Business listing up to date with photos, specials, hours because this is the first impression for many businesses.

SEO is really the practice of providing the best answer to a user’s search query, so you want to make sure you have content on your site that actually answers questions your customers ask you because if they ask you they are asking google as well.

Let me know if you need further information or if you would like me to expand any piece to my answer. I’m also available for phone interviews.

More on Advice Media

Advice Media provides advanced medical website design and marketing solutions to professionals and businesses in the healthcare industry.

2. Udit Goenka

Bio – Co-Founder and CEO of Power Up Hosting, FunnelBake, ExpertRoundUp, FlameDomain and GoPBN.com

Answer: With so many new Google Updates, SEO in 2018 will be all about semantic content writing, and promoting your contents.

Here are some of my top advices in 2018 one should follow strictly if they want to improve their rankings:

  • Write Long Form Contents (A minimum of 3500 Words). If you are failing to understand how to write long form content then my SEO copywriting guide will act as a bible for you.
  • Structure your site especially your e-commerce website. Keep your URL slug small. For Example: domain/category/keyword.
  • Regularly run an audit on your website.
  • Lookout for hidden gems and keywords inside Google Search Console and build some links on them.
  • Use PBN if you still aren’t using them. However, one build quality PBN links to your money site.

Pro Tip for optimizing your contents for Google Voice Search. Try using Google Voice search for your desired keyword and see the answer that you receive, now go to the article that Google is using as the base to share the answer.

Now, look out for the exact lines and then optimize your answers based on that article. This reverse engineering technique will ensure you a high chance of getting your article picked up for the Google Voice Search if you can get into the top 3 searches.

Finally, do more Expert Round Ups as that will not only drive you traffic and links but will also help you establish relationship with other website owners.

3. Joe Goldstein

Bio -Joe Goldstein is operations manager and lead SEO at Contractor Calls

Answer: Interactive link assets are getting easier to make and can offer a massive ROI. Assets like The Stranger Things Type Generator <http://makeitstranger.com/> and The Cannabis Dispensary Name Generator <http://trailblazerseo.com/dispensary-name-generator/> basically demand engagement from visitors, which leads to superior social shares. The sheer uniqueness of these tools also facilitates both proactive link building outreach and natural link acquisition.

4. Blair McKee

Website: constellix.com

Twitter: https://twitter.com/eblairmckee

Bio – Digital marketing manager specialized in on-page and technical SEO. Regular blog contributor and content marketing strategist for two high-tech hosting companies.

Answer:

1. Narrow your focus to only a handful of keywords that have a decent amount of traffic and opportunity for rankings (use Moz’s keyword explorer). Incorporate related keywords, but if they are strong enough to require their own content don’t elaborate too much. You want the focus to be on your main set of keywords. The tighter your focus and better quality of content, the greater your chance of landing higher ranks on SERP’s.

2. When developing content you want to rank, make sure you quote and answer frequently searched questions about the keyword. This is also really helpful for voice search. You can find frequently asked questions in the suggested search terms when you type in your question into your search engine, at the bottom of the SERP in related queries, or using a keyword explorer tool like Moz or SEMrush. Continue reading

Bespoke SEO

Fancy title for hands on, get dirt under my fingernails, sweat like a roofer in the summertime SEO provider.

Hand On SEO is probably more like it but I don’t get to use fancy verbiage too often so I thought I’d take advantage of the opportunity.

If you would rather hand off the entire workload of making the decisions, or don’t see anything that fits your specific needs or just plain have better things to do than occupy your time doing all the analysis and choosing what will help your site rank, then leave it to me.

I have an extensive background in SEO on many different levels dealing with many different niches and types of sites which include both local and global SEO requirements.  I’ve been at this game since about 2007 or 2008 (I’m really not sure of the year) and have come up with some very innovative ways to rank sites and drive traffic to sites.

Straight up you’ll pay more than if you were to decide on how to handle things on your own but there is some real value in you attending to what you know best and allowing someone who is a professional at a craft attend to ancillary things in your life.

Should you want to kick around what I can do for you site in a hands on situation just hit me up here – greg@linkpushing.net  and we’ll get together and see what I can do for you and see if that fits your vision.

Here are some of the reasons you want to hire the Linkpushing team to Rank Your Site!

1) You hire a mechanic for your car because he specializes in vehicle repair. You hire him because he stays on top of the latest service bulletins from the car manufacturers. You hire him because he knows cars inside and out. You hire him because, although you think you can do a particular repair you may just leave something out and you are stranded out in the middle of nowhere.

2) Time = Money. That is right, you have X amount of time and X amount of money. Sure you would like more of both but the clock is always going to be a 24 hour item and we can’t help you there. We can help you with money though as better rankings in the search engines turns into more money in your pocket as more targeted visitors means more signups, purchases, clicks on your PPC ads and more impressions.

3) An expanding base of keywords that relate to your site are a real key to increasing your unique visitors. Narrowing your base of keywords will hurt your traffic volume based on searches alone and Google would rather that you have a broader base so you look more authoritative in their eyes.

4) Google’s dynamic algorithm. Google changes the way it chooses which sites will show up on the first page of it’s search engines more often that your average Joe knows. Sure most of us hear about the Penguin, Panda et al updates which are massive “updates” but there are thousands of minor changes that happen and make a difference in your rankings. Part of our job is to keep abreast of these adjustments in the algorithms and adjust the SEO process we use to rank your site.

5) You are but one person. We have a complete team of professionals making up an SEO Service Infrastructure which works in a variety of areas to make sure that your site rankings are managed properly and the changes that are done by the search engines are accounted for and proper adjustments are made to counter them.

So, if you are looking to generate more targeted traffic to your websites, put your competitors in the rear view mirror and make more money from your websites, and you don’t want to deal with thee nitty gritty, then you need the Linkpushing team on your sideline backing you up. You need our SEO strategies, our behind the scenes infrastructure, our extensive and ever growing knowledge and a level of customer service that will put you at ease and make you comfortable knowing that your site is in good hands.

2nd Tier Linkpushing

Here is where we are fine with automation in the Linkpushing process and these links can be used as Tier 2 or Tier 3 links.  Under no circumstances would I recommend that one use these direct to a site unless it was a churn and burn site and you needed a push.

They will help push your Tier 2 and Tier 3 links to give them added juice that would flow to your money site and also help in getting those hard to index links to index.

The process is 100% automated using a variance of some of the available tools in the marketplaces and I would only recommend that you use generic anchor text as well (click here, click to read more, check out this site, etc). Continue reading

Branded Link Packages

One thing that used to bother me was when I would be searching for others using my brand name and found it being used in a way that diluted the product or service I offered or misrepresented it altogether.

Our Brand Protection service will help to keep your brand clean as well as give you links from respected properties.

Look at it as proactive reputation management and something that will help keep your name front and center in many different platforms.  Although this is a proactive reputation management thing, it is also great for SEO as you are going to get a diverse set of backlinks to your sites on platforms that will protect your brand from someone leeching.

There are hundreds of sites that one can use for this but many will only accept your Twitter or Facebook links and, although there is some value there, I don’t see it as a premium and thus don’t use those sites in our service.

What kinds of sites are these?

Essentially they are  Social Networks that many use to brand themselves and you can use these to expand your reach in many instances.  They are generally prominent sites that many of us have heard of and that many of us use on a regular basis.

An expanded presence will give Google an expanded vision of who you are and what you are all about.  Google will see that you have a presence on some very large sites and not just on sites that are used by every Tom, Dick and Harry.

In addition to that you will be protecting your brand from someone who is in the same niche or industry and not allowing them to use you to make money from your efforts to grow a quality business.

Don’t let your competitors use you!

So, What do we actually get?

We will provide for you over 80 accounts on select sites that will have your url (naked link which is great for backlink diversification), a bio that describes who you are and/or what you offer, a logo where permitted (most allow the logo), the username you prefer (we suggest your business or site name), and where allowed we will also add in your Twitter link and Facebook page.

Top that off with a complete report including usernames and passwords, DA and PA and you own the accounts!

You don’t have to deal with 80+ email validations, filling out a bunch of forms, uploading your logo over and over again… my staff does that for you and it is done manually and quality checked by a second person.

So, what does this cost?

The service is only  97.00 and takes about 8 – 10 days to complete as it is a manual process because automated process don’t always cut it for this kind of thing.

That works out to about 1.20 per link on sites that range from DA 26 to DA 97 and PA from 34 to PA 99.  Pretty fair pricing for something that gives you a decent naked link as well as protects your brand.

How do I know that automated won’t work?

We tried it several different ways and it always ended up where some properties did not take and we figured enough was enough and let’s do this in a way that our clients will be shielded from the failure of automation.  If it could be automated we are the guys that could have figured that out but enough test failures indicated that manual was the way to go.

Why does it take so long for completion?

All good things come to those who wait.  Actually we want to make sure that what we are providing is done correctly so rushing things is not in your best interest.

Isn’t $1.20 a link rather high?

I don’t think so because you are getting links on solid sites as well as crowding out any competition from taking your name and using their sites to make money off of your back.  Few things suck as much as you working hard to build a quality brand and then have some clown come and take advantage of your hard work.

Do you provide a complete report or one of those truncated ones where I have to search Google to find them?

You get a complete report with all the sites, your profile links, and username and password as those are owned by you should you decide to enhance them.

OK, what are these high DA/Pa sites?

Some of the sites in this package are Github, Reddit, Discus, Buzzfeed, Pastebin, Ted, Bandcamp, Wikidot and a whole slew of others.

What kinds of sites/business should use this service?

Anything that you are considering to own on a somewhat long term basis will benefit from this and even if you are going to build something to flip this will be good as it is a great selling point for your sales pitch.  Also, it is something that you absolutely should be doing for your own personal name should you want to protect that from scoundrels.

OK, I’m convinced, how do I purchase?

Just click here and after payment it will take you to our order form where you will add in the details and we can get going on serving you and protecting and enhancing your brand name.

 

Manually Created Web 2.0s

Hand Crafted Web 2.0 Properties

Web 2.0s do not possess the same link juice they did back in 2010 when I first started Linkpushing but they still have a place in the SEO society.  They provide visibility, diversification, some link juice and aid to some level in providing camouflage SEO.

If you are looking for straight up solid Web 2.0s that offer 75% unique content (Google is fine with that) with images and log in credentials, then this is the service for you. In fact I would be surprised if you were not looking for this that it would not be for you anyway.

SEO is a funny thing in that Google does not always want to see your site linked from sites that are Private Blog Networks and likes to see that you play well with others by being on a variety of public properties as are Web 2.0s.  At one time they were the backbone of the SEO industry and still have their place and I suspect will always have some place in the Google algorithm as time moves forward.

What comes with this package?

We offer a 50 Web 2.0 package for only 3.00 per Web 2.0 and that includes content using Article Builder, an appropriate image, unique page title, different themes for each Web 2.0, a do follow link placed in different locations to avoid a footprint and a different username/name for each property.

In addition to that you get all the log in credentials in the event that you want to build them out and turn them into a mini private blog network!

This is a great way to start SEO without spending a lot of money and an excellent opportunity to be able to build out a series of properties that will have a decent footprint for your site and brand.

And for only 3.00 a site you really cannot get a better bang for your buck when it comes to a quality Web 2.0 property that you can control.

Click Here to get the ball rolling and some quality Web 2.0s in your backlink arsenal!

CornerStone Link Packages

Foundation Link Packages

Every site need a platform of links that are strong enough to stand the hurricane force winds that Google sends when their algorithm changes.  Cornerstone Tiered Links is exactly that platform.

We look at Cornerstone Links as those that are the building blocks that any website should have it’s base on.  They are links that have a foundation that Google is surely not going to ever have a problem with as they are Google’s own links!

We take Google and use them as a platform and then add in other authority links as well as social signals to give you the Mutual Fund of backlinks.  You have such diversity in there that should Google devalue one aspect it will not have a major effect due to the variety of links in the packages we offer.

Random Chaos on a Variety of Platforms

If you know me at all you know that I am one who believes in random chaos when it comes to internal linking and I apply that to this particular service so there is not going to be a footprint from one site to another or to client to another.

You’ll end up with a variety of powerful Google sites, Web 2.0s, Social Properties, Tweets from strong Twitter accounts, Blog Comments, Contextual Links and all slammed with a third tier of  thousands of mixed links to push all your links to get Google to see them, crawl them and index them. Continue reading