#1) Do not rely on it for your sole backlinking infrastructure. That is just plain poor SEO. A well balanced backlinking program is tantamount to a strong ranking in the SERPS. #2) Do not link only to your root domain. A solid backlinking program will include more links to your inner pages than to your main (root) url 99.9% of the time. #3) Do not use a limited number of anchor texts for your backlinking process no matter what you use for a backlinking process. Vary your anchor text widely and do it with all of the kinds of backlinks you set Read more →