I have been getting a bunch of emails lately asking about the Penguin Update and how linkpushing comes into play. Rather than send out a bunch of emails with essentially the same information I thought I would share here on the blog for everyone to see.
The update in the algorithm is heavy onsite and will no doubt hurt you if you are over optimizing your sites by abusing the <h1>, <h2> and <h2> tags as well as the <strong> tags. If you want to bold something on your site and you use wordpress the strong tag is automatic. I did the same thing with the <strong> tags on one of my largest sites and it is costing me a fair chunk of change to get a lot of those tags replaced with the <b> bold tag.
Once they are completly changed I’ll be putting them in lindexed.com to get them crawled again and I am very confident that site will get back it’s rightful place in Google.
On the other hand I did not do anything like that for this blog and it ranks for a bunch of keywords without me even trying for the most part.
If you were to Google the keyword phrase proper anchor text, you would see us on the first page of Google about the 1st or 2nd position. The article on the blog is not overly optimized and I only backlinked it with a handful of linkpushes… pretty much what a normal blogger would do.
So part of what you want to do is to mimic a normal blogger… don’t make everything you are trying to rank for in <strong> or even <b> but rather have a handful of keywords that you are trying to rank for just be in your content without trying to bring attention to them.
If you are using WordPress periodically change your theme and make sure you are not using all the same plugins for your sites as well as mixing up the ping sites in your writing settings. If you need a bunch of different ping sites to mix and match download this http://www.mediafire.com/view/?beopaip2rqq2e26 as there are hundreds on it.
Do not use all the ping sites on all your sites but grab some and mix them up a bit so you are not leaving a footprint nor are you over pinging your sites.
Do you truncate your articles?
I do and I do that for a reason… so that Google has a reason to go to other pages on my sites but I do not truncate them using a plugin but rather do it manually and do not truncate the articles after the exact same number of characters… that leaves a footprint the size of a Wooly Mammouth.
If you think about all the things you do that are not natural when it comes to building your sites you will be able to overcome all the Penguin on site SEO problems and get your rankings where they should do with a balanced backlinking infrastructure working for you as well.
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