60+ Expert’s SEO Ranking (Secret) Strategy in 2018
What is Your Secret SEO Ranking strategy?
We have asked over 60 different SEO professionals for their thoughts on what works as to ranking sites and what they typically do when assessing a situation for a client’s site. They have answered below.
Some went into depth, some shared a niche idea, some gave a quick answer but all in all what is being shared by them on this page is something you would want to take to heart when you are considering how to handle your SEO.
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1. Joseph Sloan
Bio – joseph Sloan is marketing & communications coordinator at advicemedia.com
Answer: My SEO tip to get more leads from digital marketing would be to always bring value to every customer interaction. Rather than hoping a potential client fills out a contact form provide a valuable resource; infographic, pdf, ebook, etc. that is free but only when a valid email has been given.
This will generate more email leads while also providing value to your website users. We always say you want to be the encyclopedia of your industry. By providing answers that your current customers ask improves your chances of showing up for long tail keyword searches.
My other SEO tip is to keep your Google My Business listing up to date with photos, specials, hours because this is the first impression for many businesses.
SEO is really the practice of providing the best answer to a user’s search query, so you want to make sure you have content on your site that actually answers questions your customers ask you because if they ask you they are asking google as well.
Let me know if you need further information or if you would like me to expand any piece to my answer. I’m also available for phone interviews.
More on Advice Media
Advice Media provides advanced medical website design and marketing solutions to professionals and businesses in the healthcare industry.
2. Udit Goenka
Bio – Co-Founder and CEO of Power Up Hosting, FunnelBake, ExpertRoundUp, FlameDomain and GoPBN.com
Here are some of my top advices in 2018 one should follow strictly if they want to improve their rankings:
- Write Long Form Contents (A minimum of 3500 Words). If you are failing to understand how to write long form content then my SEO copywriting guide will act as a bible for you.
- Structure your site especially your e-commerce website. Keep your URL slug small. For Example: domain/category/keyword.
- Regularly run an audit on your website.
- Lookout for hidden gems and keywords inside Google Search Console and build some links on them.
- Use PBN if you still aren’t using them. However, one build quality PBN links to your money site.
Pro Tip for optimizing your contents for Google Voice Search. Try using Google Voice search for your desired keyword and see the answer that you receive, now go to the article that Google is using as the base to share the answer.
Now, look out for the exact lines and then optimize your answers based on that article. This reverse engineering technique will ensure you a high chance of getting your article picked up for the Google Voice Search if you can get into the top 3 searches.
Finally, do more Expert Round Ups as that will not only drive you traffic and links but will also help you establish relationship with other website owners.
3. Joe Goldstein
Bio -Joe Goldstein is operations manager and lead SEO at Contractor Calls
Answer: Interactive link assets are getting easier to make and can offer a massive ROI. Assets like The Stranger Things Type Generator <http://makeitstranger.com/> and The Cannabis Dispensary Name Generator <http://trailblazerseo.com/dispensary-name-generator/> basically demand engagement from visitors, which leads to superior social shares. The sheer uniqueness of these tools also facilitates both proactive link building outreach and natural link acquisition.
4. Blair McKee
Bio – Digital marketing manager specialized in on-page and technical SEO. Regular blog contributor and content marketing strategist for two high-tech hosting companies.
1. Narrow your focus to only a handful of keywords that have a decent amount of traffic and opportunity for rankings (use Moz’s keyword explorer). Incorporate related keywords, but if they are strong enough to require their own content don’t elaborate too much. You want the focus to be on your main set of keywords. The tighter your focus and better quality of content, the greater your chance of landing higher ranks on SERP’s.
2. When developing content you want to rank, make sure you quote and answer frequently searched questions about the keyword. This is also really helpful for voice search. You can find frequently asked questions in the suggested search terms when you type in your question into your search engine, at the bottom of the SERP in related queries, or using a keyword explorer tool like Moz or SEMrush.
3. If you want to rank in the featured snippets (position zero) pay attention to content and HTML structure. If you are answering a question, have the answer be in the first paragraph above the fold. If there is a list then use ordered or unordered list HTML markup.
5. Tim Jernigan
Tim Jernigan is the Head of Product Marketing at Badger Maps, the #1 route planner for field salespeople. He develops, implements, and executes customer-centric marketing strategy, including inbound and content marketing campaigns.
Answer: SEO is becoming more natural so it’s crucial to use *natural *language search to stay ahead in the ranking. This has been a long term trend but all of the serious players (Google) are doubling down on prioritizing natural search queries over individual keyword relevance.
This is the direction the entire internet is heading. More personalization, more relevance, more engagement. What does this mean for SEO? Start narrowing your focus. Think about your market segments and the specific questions they need answered. Create content that feels organic. The age of broad, inauthentic SEO strategy is behind us.
6. Shane Martin
Bio- I’ve been in the SEO industry for 14 years. Currently, I work for TurnKey Marketing which specializes in the automotive industry.
Answer: This can be answered in many ways, but a simple and very powerful method is with the title tag. Use the first two words in the title tag as your most competitive keyword. After that make your title tag a long-tail version of the aforementioned keyword that is less competitive and will still get you traffic.
7. Stephan Boehringer
Bio – Stephan Boehringer is managing partner in gettheclicks.com.
Answer: CTR – Click Through Rate of an organic listing is a ranking factor. Google will move search results up and down on its search results based on user interaction and dwell time. Thus, the more people click on your listing and stay on your page, the higher it may go. Google rewards websites that provide relevant content. As such, you need to create click-worth title tags that a user will want to click on.
As Adwords ads often include words people want to rank for, scan Adwords text ads for ideas, then add these words into your Title Tags. Experiments of this have shown websites increase in rank within hours of implementing this strategy.
8. Zach Hendrix
Bio- Zach Hendrix Co-founder of GreenPal which is best described as Uber for Lawn Care.
Answer: Local any pages need local signals for google to feast on and one of those major local singles is local reviews.
Simply stared … There is no better local SEO signal than local reviews… But how do you get them?
90% of our new customers come through local search engine optimization.
It’s been my experience success in local search it’s kind of like dieting and requires a daily diligence.
One of the unique things me and my cofounder do is Reviews Saturdays.
We spent an hour each Saturday reaching out to customers that week that we know had a good experience and ask them if they would leave they a review for us on one of the major review sites.
We look at their customer details and if they have a dog or cat listed on their account we will send them a cat nap or a dog bone, or we will send them a GreenPal T-shirt to thank them for sharing their experience.
We’ve been doing to six months since we have been doing it we’ve noticed rankings improved on a local level on each of the nine cities that we are live in.
Saturday’s work best because folks are home and in a pleasant mood, and It’s a great way to grind out reviews which is 25% of the local search game in my experience.
9. Donna Duncan
Bio – Donna Duncan is SEO / Content Marketing Consultant at b-seenontop.
Answer: Take Advantage of the Free Moz Toolbar – Use the free Moz toolbar to identify keyword opportunities that you have a hope of ranking for in your niche.
1. Install the free Moz toolbar
<https://moz.com/products/pro/seo-toolbar> , Mozbar
2. Visit your own website and note down your domain authority using the Mozbar. For example, my website (www.b-seenontop.com <http://www.b-seenontop.com> ) has a domain authority of 27.
3. Go to Google.com
4. Type in a keyword phrase you would like your website to rank for.
5. Note the title tag (10 blue links) and corresponding domain authority of the top 10 pages ranking for that keyword phrase.
6. If your website’s domain authority is the same as or higher than the current top ranking pages that include that same phrase (or a semantic equivalent) in their title tag, then you have a chance of ranking on page 1 for that keyword phrase.
You will need to create content that is as good as or better than the current top ranking pages, optimize for your chosen keyword phrase, and perhaps acquire a few quality backlinks that point directly to that page, but you at least have a chance of ranking. If your website’s domain authority is lower than the current top ranking pages that include that keyword phrase in their title tag, then you need to pick a different phrase to target.
10. Ulysis Cababan
Bio- Ulysis is SEO Specialist at RapidVisa Philippines.
Answer: We all know SEO rankings are always the word of mouth to business owner and marketer. I think the best strategy for 2018 still has to do with a well optimize page for user intent so as to aim rank 0 and a good chance Google instant will fetch your content as a reference.
11. Jason Lavis
Bio – Founder of Out of the Box Innovations & NatResPro. Copywriter and SEO specialist.
Answer: *The attitude of gratitude*
Every time you have a good user experience, let the company know. Send an honest and positive email to customer service about why you love their solution. If you can mention a killer feature or unique competitive advantage that they have, then even better. There’s a good chance that your email will get turned into a testimonial with a high authority back link.
The advantages of this tactic are that you don’t ask for a link, you’re being authentic, and you’re giving them something that can help them get more sales. You can approach webmasters and editors of the most authoritative websites in the world with this method, places that would ignore other outreach attempts. We all know that obtaining high authority links that others can’t get are still the best way to get rankings.
12. Pierre de Braux
Bio – Pierre is a content strategist at Spiralytics , a full-service performance marketing company. He helps brands build content assets that help drive awareness, traffic, and conversions. When he’s not at work, he pines for a faster internet connection so he can watch cat videos in high definition.
Answer: It may not be a big secret anymore, but the Hub and Spoke (Pillar Content and Topic Clusters) strategy is really helping websites rank better thanks to efficient page structuring. This basically involves identifying several primary topic areas that your brand specializes in, then creating a Google-friendly internal link structure to effectively distribute ranking authority throughout your website.
Content lies at the foundation of any effective SEO strategy, and creating topic hubs makes it easier for search engines to attribute authority. With this strategy, we’ve managed to achieved better rankings for target topic areas with both our own and our clients’ content.
As a bonus, the practice of creating content pillars will inherently teach you how to create awesome, exhaustive resource articles that are better than anything else out there. That’s a great skill for your business to have and a highly valuable content asset for your audience to refer to.
13. Amy Kilvington
Bio- Amy Kilvington is Content Marketing Manager at Blinds Direct
I run the Content Marketing team at Blinds Direct. We recently gained the top spot on the SERPs for one of our biggest search terms. But there’s actually no secret to ranking – it’s a combination of a lot of things, including:
Great site structure (we can thank our brilliant developers for this).
Regular, strategic link earning by running PR campaigns, sharing content and contributing quotes to articles.
Regularly posting high quality content.
Dedicating more time to social media channels – we think that social signals play a much bigger role in search ranking than Google has let on!
14. Syed Irfan Ajmal
Bio – I have helped Ridester.com – a ridesharing information portal to go from 253K visitors/month in November 2017 to 550K visitors/month in April 2018; and this was all organic traffic which we brought through high quality and white hat SEO and content marketing. I also share my insights my speaking gigs locally and internationally, and via my articles/interviews published in Forbes, HuffPo, the World Bank, SEMrush and many other large publications.
1. Get Ready for Voice Search:
Comscore predicts that by 2020, over 200 million searches will be done via voice search. Businesses which optimize their websites for voice search will definitely grab a major chunk of this brand new channel. For SEO practitioners, it is important to be more mindful of natural speech patterns. If I am looking for cinema tickets for Black Panther via text search, I may write “Black Panther Tickets” but during voice search I may say “Where can I find tickets for Black Panther?”.
Hence SEO experts should find ways to optimize their sites for various specific search queries.
2. Fight the Content Shock by Being Original and/or Different:
The lame generic content that every business is writing is causing their target audience to suffer from a lack of interest. You can find this in 2 ways:
i. Come up with original content. Do a survey; do some high quality research (and publish that rather than the same generic, lame, low quality content everyone is writing). This will not only help you get great media mentions (and thus help with boosting your SEO), but also help you better understand your audience and their pain points.
ii. Repurpose your content. Convert an existing article into an infographic, or a video, or a podcast.
3. Go the Extra Mile
Speaking of long form content, long form articles actually rank much higher in Google SERPs. So come up with high quality, in-depth evergreen topics which you can write detailed guides on. Check out WaitButWhy.com for instance whose articles are often tens of thousands of words long, and their fan base include the likes of Elon Musk.
Pro Tip: Use a keyword research tool like Moz or Ahrefs to find out what competitors are ranking for, then create similar content that is more robust. Keyword tools tell you exactly what a URL ranks for and how people are finding it, so there’s no reason to publish content hoping it will work. Using a research tool is by far the easiest way to decide what type of content to produce.
15. Adam Wilkinson
Bio – My name is Adam Wilkinson I am SEO manager at www.hollywoodmirrors.co.uk and I have grown our traffic 299% since August and got over 30 rankings in the top 3 search results in Google.
Answer: The biggest method for getting a big movement in rankings for me was also one of the easiest tactics to implement. It is to add schema markup such as reviews, in stock, price. Our Serp snippet stands out now against the competition with product review stars and other important information such as price.
This has improved our click through rate which is now a huge ranking signal in Google so you get double bubble you shoot further up the page also.
16. Gregory Golinski
Bio – Gregory Golinski is SEO Specialist YourParkingSpace.co.uk
Answer: When you reach out to webmasters, editors or bloggers online for SEO purposes, you should never ask for something in your first email. Your first email should be a way to introduce yourself and break the ice. Then, once you have received an answer and established a relationship, send your offer/pitch/question in a second email.
Needless to say, make sure that you’re polite when you reach out to people.
If you don’t bother saying Hi or King regards in your email, or if you can’t write a sentence without making 3 spelling mistakes, your chances to receive an answer will be very low.
17. Andrew Sumitani
Bio- Andrew Sumitani is Director of Marketing at tinypulse.
Answer: In 2018 we can rely on Google to continue to build technology that provides long-term value to users. This means catering to the growing number of searches being performed on mobile devices, and providing smarter results that lend more context and not just keywords. We see this already with rich snippets in search results, geographically relevant results, and more. As search technology improves and Google returns more useful results, businesses will be able to concentrate more on what they do — their business!
One of the things that won’t go away in 2018 is the attention Google pays to how many and how good your links are. The more reputable sites refer to you as an authority in your space, the more you will be presented as a relevant result.
2017 was characterized by a brief scare in three words, “SEO is dead.” But it’s not dead. It’s just changed. Google is paying far more attention to social shares of content, not just how many keywords it contains and how long the content is. There’s no reason to be scared of search algorithm updates as long as your objective is continuing to provide in-depth, detailed, and relevant information to your audience.
18. Vinita Marathe
Bio -Vinita Marathe is Sr. SEO Executive at theimpulsedigital.
Answer: Here is the SEO tip which is not exactly secret, but many bloggers and SEO experts overlook it.
As we all know that backlinks play major role in SEO ranking, claiming your brand/article mentions is one way to earn quality backlinks.
Just follow the steps given below and you might earn few quality links for your website:
1. Register on mention.net to get an alert whenever someone mentions your brand name/ company name on internet.
2. Reach out to people who have mentioned you in their post/ article but haven’t provided you any backlink.
3. Send them an email and ask them if they will provide you a backlink.
In many cases, they are willing to provide you a backlink as they have already liked your article enough to mention it on their website.
19. Pankaj Sabharwal
Website: Grazitti Interactive (https://www.grazitti.com/)
Social Media Links:
Bio: We are a Marketing Technology Company with expertise in Marketo & Salesforce Consulting, Community Building, Data Science, Demand Generation & Web Development Services.
SEO Ranking (Secret) Strategy in 2018.”
In the current landscape achieving and maintaining a high SEO Ranking is a tedious task and unfortunately there is no golden rule to rank your website high overnight. To make your website more discoverable for users searching on Google, you must implement the right tactics that are aligned with both, the needs of the users and search engines at the same time.
To gain visibility in search engines, it’s critical that you follow some of these SEO guidelines outlined below:
SEO Ranking Secret 1: User Experience
The website’s usability, design, and brand consistency play an important role in providing great user experience. Google determines the value of websites based on the user experience it offers.
SEO Ranking Secret 2: Crawlability
Building websites with neat architecture will not only help Google crawl it effectively, but shall also enhance the way users interact on the website.
SEO Ranking Secret 3: Contextual Relevance
Ensuring the contextual relevance of the website for both the user and search engines is one of the best kept Google SEO secret for quick ranking. The content available on your website should align with the searcher’s query.
SEO Ranking Secret 4: High Authority Links
Website authority can be enhanced by earning links naturally. This can be achieved by producing good quality content in a way that other websites will start referring to the content on their own.
If your website offers a great user experience, is designed well, can be easily crawled and contains contextually relevant content that can earn high authority links, then conquering top ranks in Google search is just a thought away!
20. Saud Ibrahim
bio- Saud Ibrahim, Digital Marketing Manager at The Jacket Maker
*Strategy in 2018*
1. Make sure site architecture is perfect, it is important for both search engines and user experience.Hiring the services of a professional SEO is pretty much needed in this regard.
2. Identify niche-specific keywords which are important for your business. Keyword planner is a very useful tool for this, relevant discussions on forums and facebook groups can also help to identify untapped keywords.
3. Content + Backlinks are the two most crucial factors for good rankings.
4. Content Development can either be outsourced or can be in-house, check which one is suitable for you. Inbound and content courses from Hubspot are very useful. Blogs, videos, podcasts, how-to’s, landing pages, websites, infographics are the most common forms of content. Select the one which is relevant and important to your target audience.
5. For Backlinks:
– Use HARO
– Approach Journalists for free coverage
– Create white papers and conduct researches to get lots of backlinks.
– Get listed on resource pages.
– Do blog commenting
– Create or participate in social campaigns to get coverage and links.
– Do Guest Postings.
– Participate in forums etc.
6. Make sure Landing pages, U/I is perfect. other wise will result in negative SEO.
7. Don’t engage in Black-Hat SEO
21. Keri Lindenmuth
bio – Keri Lindenmuth is Marketing ManagerMarketing Manager at kyledavidgroup.com
Answer: Our secret SEO strategy is to use Moz.com’s page optimization features and keyword explorer. This strategy actually shouldn’t be a secret, but a lot of people working in web fail to realize the benefits of it.
Moz’s page optimization gives specific, on-page optimization fixes. It tells you how to change your titles, keywords, and content to showcase targeted keywords to improve SEO. Meanwhile, its keyword explorer allows you to search specific words and phrases to see their web traffic, difficulty, and CTR analytics. These tools help us keep on top of our content and our keywords and make changes to adjust for SEO.
22 .Matt Schickling
Personal LinkedIn: https://www.linkedin.com/in/matthew-schickling-59a06694/
Personal Twitter: https://twitter.com/mjspv
Company Twitter: https://twitter.com/iftfagency
Company Facebook: https://www.facebook.com/ftfagency/
Bio -Matt is the Senior Content Strategist at From The Future, a digital agency in Philadelphia. He focuses on copywriting, storytelling, and high-quality digital content that’s tailor-made for SEO.
Ranking Strategy: Don’t leave your blog posts on an island.
A lot of businesses can’t resist posting on their blogs, and often this urgency to post results in either thin content or content does’t really fit their niche. These posts end up living alone on an island, because they are not related to the rest of the site.
Content performs better from an SEO perspective when it’s built using a cohesive strategy, rather than with multiple unrelated posts. Your blog posts need to “help” each other. They should be related. They should interlink. They should solve problems related to your industry. Overall, there needs to be a strategy, and that strategy should be anchored by high value, comprehensive content
This allows you to create “clusters” of content that focus on the smaller subtopics under broad topics. Instead of attacking several high-volume terms with one huge blog post, you can attack the medium-tail terms surrounding it with several posts. You’re not putting all of your eggs in one basket – you’re creating several baskets and filling them each to the brim with eggs. You’re building a library of useful information for your readers. By getting your blog to rank for related, smaller terms, you’re building relevancy and the appropriate structure to be able to attack larger terms with well-constructed pillar pages.
23. Scott Litvack
Bio – Scott Litvack, Director of SEO at Wpromote
Here are some White Hat SEO tips for business owners:
Planning – This is probably the most important tip that people forget when they engage in SEO. The key to success is that SEO is part of the planning stage and it taken into account when building site architecture and designing the site. If you don’t think about an SEO strategy until after the site is built, it will be that much more difficult if not impossible to correct afterwards.
Content – It is important that websites that want to drive leads or sales to have valuable content that maps to all stages of the buyers journey their site in order to do well in organic search. Invest in writing quality content or nothing else will matter
Make sure you are building the site on an an SEO friendly platform such as WordPress. You want to be easily able to update title and meta tags and content and have URLs that are search friendly. You want to think about how you are naming the URLs of each page that is both logical and takes SEO into consideration. Changing URL names post launch is not an easy undertaking and can delay the success of your website.
· Title tags – this is still one of the most important factors.
Getting these written correctly to best represent the primary keywords on the page
24. Matt Slaymaker
bio – I am a digital marketing professional at Folsom Creative, a Fort Collins marketing agency.
Answer: Links and content are two of the most important factors for determining ranks in Google. Google recommends your website based on many factors, the two biggest being your Authority and your Relevance. Acquiring high quality links establishes your authority, publishing content regularly helps to establish your relevance.
For every market your business exists in, it’s important to develop unique landing pages that speak to relevancy and conversion. For example, if your catering business serves many locations like Denver, Milwaukee, etc.., create a landing page dedicated to “Denver Catering” as this will appear higher in long-tail keyword searches.
On the content side, make sure all headings, descriptions, page titles, and page copy are unique so that there is no duplicate content on your site, as this will be penalized by search engines.
25. Damon Burton
Bio- Damon Burton is President at SEO National.
SEO secrets: Give, give, give.
The benefits of networking and helping others are becoming undeniable in the scope of SEO.
Blog – Give readers answers to the questions that they’re begging to have answered about your product or service. They’ll end up sharing your articles or linking to you, an SEO’s dream.
Participate – Be a part of the online ecosystem. Join Facebook or LinkedIn groups and help others in your industry that may gain value from your experience. You never know who you may influence that will later send you business.
Don’t be so stingy – Give free trials. Offer free consultations. In whatever capacity that you can give, give. You’ll build loyal fans, which, again, will share or link to your content.
26. Reuben Kats
bio – Reuben Kats is Web Design Sales Engineer at falconmarketing.
Answer: There are a number of trends that we saw to begin to take place last year that you should be keeping an eye on to stay ahead of the curve
1. Voice searches
According to Google one in every five searches comes from a voice search. This shows us that the rise in the digital assistant is real and is changing the way search queries are performed. Because of the rise in voice searches, it’s important to make sure that your SEO marketing strategy shifts to meet with this growing trend.
This will mean needing to focus on longer keyword searches of a more natural and conversational tone.
2. Link building
The 2018 SEO trends that deal with link building sum up to one thing: quality over quantity. What you want to accomplish and acquire with your backlinks is to add value to your company, as well as become a stronger authority in your field.
This doesn’t necessarily mean that backlinks should or should not come from the most popular sites; what is important is that they should come from sites which are the most relevant to your industry.
The success of these kinds of SEO trends moves towards developing powerful contacts in your niche, as well as building a strong relationship in the long run.
3. User experience
User experience has become even more important in 2018. A number of search engines have made it clear, a great amount of the focus of your site need to be your User Experience, UX.
Delivering a hassle-free UX for your visitors increases the chances of people engaging in the pages that they visit. This, in turn, tells search engines which pages are more useful for visitors. Search engines will always favor a website with an excellent UX.
Another point to keep in mind when you are strategizing your plan of action for UX: People are using their mobile phones for everything! It is fair to assume that when people are accessing your website, its not only from a computer but from their phone. For that reason, it’s important to make sure that you provide an excellent experience through all devices.
SEO trends come and go, but these are three SEO trends that should be around for the long haul.
27. Garrett Smith.
Twitter Handle: @GarrettSmith
Bio -Garrett is the Founder of RepCheckup an online reputation management software, and Pitch + Pivot, an entrepreneurial marketing consultancy. He’s also the author of Book Now! Internet Marketing for Healthcare Practices and has been helping businesses successfully sell and marketing online since 1999
Answer: Build relationships! Everyone knows that backlinks are key to higher rankings, but few realize that the best ones can only be gained through offline connections. After all, friends love to link to their friends. This makes building and growing your network – both offline and online – the real secret to SEO success in 2018 and beyond.
28. Chris Hornyak
bio – Chris Hornyak, SEO Expert & Editor at The Content Factory.
Answer: In 2018, you should be focusing less on individual keywords and more on a general pool of keywords that are frequently used when discussing a topic.
While most SEO experts know that we’re long past the era of keyword stuffing, many don’t know that nowadays targeting individual keywords is mostly useless. Instead of anchoring your content around one or two keywords, aim for specific individual topics — and then base a cluster of keywords around that topic.
Remember: Google’s ultimate goal is to get people to the most relevant content as fast as possible. In order to do that, they’re trying to get users to posts that aren’t keyword bait — but are instead deep dives into specific ideas.
Google is getting very good at recognizing the sort of industry-specific language that experts should be using. That means if your information is legit and you are actually an expert, you should have an easier time ranking. If you’re trying to game the system though, things are going to be difficult for you.
29. Matthew Schexnayder
bio -Matthew Schexnayder is SEO Manager at Sparefoot.
:1. Lower your bounce rate (BR). This is not an official ranking factor but still something you should focus your attention
on. Having a low bounce rate means users are satisfied with what they found on your site, which is exactly what Google wants2. Improve your click-through-rate (CTR). Another unofficial ranking factor, but a simple way to get more traffic.
Make titles that are appealing that’ll entice users to click – this tip is especially useful if you already rank pretty well but still want to find traffic growthFacebook.
30. Vladimir Mirnii
Bio – Vladimir Mirnii, the CEO of ContentAdore.com.
A professional blogger, copywriter, entrepreneur with over 7 years of experience. Vladimir likes to help others and believes that everyone is equal. He adores art and creativity. When he is not busy with entrepreneurship he participates in volunteering projects. Let’s make this world better together!
SEO Ranking (Secret) Strategy in 2018
In today’s digital world, everything is changing very fast. Technologies are developing like crazy. The best SEO tactics that worked a year ago or even a few months ago may appear to be useless today. So, what should you do to succeed in promoting your business or project?
Here are 14 powerful tips that you may find helpful. They are based on the knowledge that I got from working on my own business project. Plus, they are combined with the expertise of top professionals that they shared at the conferences I visited the last 3 months. Get them into your SEO arsenal, implement, and you’ll see the results.
Tip #1 Keep up With Trends
It’s essential to be aware of the latest trends and keep an eye on everything that happens in the search engine marketing world. For example, according to comScore voice search will get 50% of all searches by 2020. Augmented reality will enjoy 1 billion users by 2020.
Tip #2 Attend Local SEO Conferences
If you haven’t been to your local SEO conferences, I’m very upset with you. Why? That’s because you are missing TONS of useful info. It’s a great opportunity for networking with SEO experts and speakers of the conferences. On top of that, it’s one of the most effective ways to find clients.
Tip #3 Be Strategic from Day One
If you don’t have a well-thought SEO strategy, you are likely to fail. A great strategy is half of your success. First of all, you need to create a powerful marketing strategy. Then set clear and measurable goals, create your customer avatar, do competitor analysis, do a keyword research, create SEO strategy (taking into account your budget, skills, team members, niche, etc.), create an effective content marketing strategy.
Tip #4 Set SMART Goals that You Want to Achieve with Your SEO
That’s a very important step. Without it, any strategy is just a bulb. Make it your good habit to set SMART goals. SMART is the abbreviation that stands for specific, measurable, attainable, relevant, time-bound. Use the goal setting technique in every project you do and you’ll be wowed with the results.
Tip #5 Create Your Customer Avatar
That’s where marketing steps in. If you are not good at marketing, there is no need to get upset. Just hire a professional marketer or get advice from experts with whom you can get acquainted at the conferences. This step is really very important! Don’t skip it unless you want to end up discovering you are putting efforts and money in the wrong direction.
Tip #6 Do In-Depth Competitor Analysis and Create Your Own Marketing Strategy
One smart marketer said that 80% of research has been done by others. Your goal while doing a competitor analysis is to understand what your competitors are doing. What are their budgets for PPC? How many backlinks do they have? Are all those links of high-quality? What do they do in terms of content marketing?
Note that there are 2 main types of competitors: direct competitor and indirect competitors. I recommend you to find and study these both groups. Direct competitors are in the same niche and sell the same product or service. Indirect competitors are in the same niche but they sell different products or services.
How to define your competitors? Use tools like SimilarWeb, Ahresfs, SemRush or SerpStat.
Tip #7 Do a Keyword Research
That’s where you need to pay your attention to such main criteria as keyword difficulty (competition), volume (number of searches per month), search suggestions, and LSI keywords. I recommend you use Ahrefs, SemRush or SerpStat for this. As for picking up LSI keywords, lsikeywords.com is a pretty cool tool. I don’t recommend you use Google Keyword Planner because it does always provide accurate data.
Tip #8 Create an Effective Content Marketing Strategy
Taking into account your customer avatar, interests of your targeted audiences you need to think what content and on what media channels you are going to publish and promote. Usually, it’s better to focus on 2-3 channels. Will you need a blog? In most cases, yes. However, it depends on the niche and your target audience. Will you need to publish on Facebook, Twitter, Pinterest or LinkedIn? Again, it depends on your customer avatar. You see now why I underlined that you shouldn’t skip step #5?)
Tip #9 Build a Strong Team of Experts or Hire a Skillful Manager Who Can Do It for You
Are you a DIY or team player? Of course, if you have skills, you can do everything on your own. However, if you are aimed at achieving really impressive results in the long run, I suggest you should build a team of experts. Here is a famous quote:
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” ― Richard Branson
Tip #10 Invest in Creating High-Quality Content
Never save on content creation. Creating content of superb quality should be your number one priority.
Why? First of all, if you deliver content that will give searchers the best answer to their query, Google will rank you higher in the SERP as it will see that the bounce rate of your site will be low.
Secondly, great content will make your link building process super easy. As the links will come naturally from the people who will like your content and want to make a reference to your site.
Thirdly, high-quality content will help you establish your authority in the industry. That means more trust from people, more leads, and sales in the long run.
Tip #11 Be Persistent
Be ready to put efforts on a regular basis. SEO is a strategic game. It’s like riding a bicycle. The higher the speed is the bigger the momentum you get. To keep up with your goals, check and evaluate your performance regularly. That’s where the next tip steps in.
Tip #12 Measure and Analyze Your Performance
Track the analytics of your performance every day. It will give you a clear picture of what you need to fine tune to make the whole process more effective. Moreover, use analytics to showcase your success in promoting your project. Create a case study and share it with your target audience. It will work as a great proof of your expertise.
Tip #13 Be Creative and Never Give Up
In this digital era, ideas are a new currency. If get deep into various processes, you’ll be able to generate a lot of innovative ideas. Think outside the box and you are sure to succeed.
Remember! Failure is not an option. Each failure makes you stronger and helps you learn how to succeed.
Bio –Savitha is Seo consultant at delices.
Answer: Best practice in seo are:
1) keyword analysis – once you find the relevant keyword for the niche using google adwords and verified by google trends.
2) Do a competitor analysis for the top keywords.
3) Increase the DA by analyzing the backlink of the competitor website.
4) Guest Posts.
7)Social media presence.
9)Track the traffic through google analytics and search console. Before doing all the above mentioned thing update the title and description with proper title and description.
32. Ujjwal kumar sen
bio – Ujjwal kumar sen ,Founder of commonquery.com
Answer: As per my own experience just follow simple basics of SEO like title, tags, keyword in URL, content length, bullets, numbers, headings, sub-headings, adding images, interlinking with diversified anchor text, bold keywords. And do one very very important thing that make it user friendly that’s why people will spend more time on your article than other articles present on the web of the respective topic.
33. Aditya Mishra
Bio – Aditya Mishra, passionate Digital marketer.
Answer: Hi All, Well when this year started i thought there is nothing new to do in SEO, So I was just following the old methodology of creating high quality anchored backlinks, getting more social media signals and stuffing keyword in meta title, description and Heading tags.
But suddenly there is an update happened in google search engine algorithm and i have seen a drastic change in my rankings and my site traffic got decreased by 40% , So what i felt its happening because of update soon it will get fixed. Unfortunately my traffic didn’t increased after two weeks and I have seen the SERP result for my keywords got changed completely and the results which are coming on top positions was having one thing common and that was their “Highly relevant excellent quality content which was able to give the answer of user intent in all possible ways” and the thing surprised me alot was the page ranking on 1st and 2nd position has not made any backlinks.
Even I did a survey on this and many people voted for “relevant content” in top position instead of partial relevant content with high authority and backlinks.
So I am gonna follow following things to make my SEO strategy worthwhile in 2018:
1) Highly relevant content which is able to solve user intent.
2) Highly onpage optimised page.
3) AMP enabled if my maximum audience come from a mobile.
4) Page load speed should be maximum and page load time as less as possible.
5) Understanding google knowledge graph and try to achieve “0 position” by writing an content which can be used by google bot to show in knowledge graph (Read this to understand this concept in a better way:https://neilpatel.com/blog/the-beginners-guide-to-the-googles-knowledge-graph/).
6) Focusing on quality of backlinks from high authority sites instead of building quantity.
7) Make website/blog design as good as possible which attract user and give them a kick.
8) Use of infographics and videos is always a better choice to add good value to your content.
34. Pierre Goldman
Bio- Pierre Goldman owns a digital marketing Company WhozaMobi.
My favourite SEO strategy: I like to gather data from search console for keyword research like this Search traffic-> Search Analytics and make sure to click all the boxes: Click – Impressions – CTR – Position, and export the data to a google spreadsheet.
Then filter the results.
Filtering out search queries that is ranking lower than page 5, with the low impressions anything under 100 and no CTR. Then take these results and run them though Ahrefs to collect more data on these search results.
Then paste what Ahrefs brings back in the google sheet in another tab and filter by lowest and highest keyword difficulty. This is just to have an Idea what we are up against. Once I have this data I like to choose keywords with the lowest difficulty but the highest search volume I choose a nice number say 20 or so.
Then I look at the highest search volume and take out another 20, So now I have two lists of 20 keywords each one that as per ahrefs should be easy to target and the other with high search volume. Once I have this list I then go to google and manually search the keywords in google using an incognito browser, so that I don’t distort my results.
Yes I do every one manually. I make sure to take note of the top 5 websites that are directly competition to my site or my clients site. I also take not of the ranking position that the site is at. All in google sheets. This will allow me to see what the organic search field really looks like.
Yes I could use ahrefs to get this, but I like to do it manually that way I really see whats going on in the serps. Once this is complete and I have decided on my final list of keywords, I then allocate them to the relevant pages or create pages for each group of keywords. I do this using google sheets, with columns for URL and keyword.
Then I move on to On page SEO, where I make sure to create title and description tags that make sense to humans and have the keywords in them in a sentence that flows and has correct grammar. With the description tags, I like to add keywords in them even though many are going to hate me for saying this.
Because I believe that google still takes this for relevancy and that for CTR when people see the keyword bold in the description they are more likely to click on the google listing. I do all of this in google sheets by the way. OnceI have this completed I hook the site up to a rank tracker and add the keywords which I will then let sit for a day or two before I touch it again.
I then go in a implement the onpage and 95% of the time that is where I get the sites rankings up with just on page SEO. Once I have this and the site is getting re-crawled by google I then do more on page and more and more and more, bit by bit and take note of what google is liking and disliking.
Now for the off Page SEO, I like to use outreach for guest posts, Broken links and sponsored posts.
35. Aloukik Rathore
Bio – Aloukik Rathore, founder of Marketing lobster.
Answer: From regular search engine updates to the high increase in competition, it’s becoming quite tough to rank your website or blog. I, running a successful Digital Marketing Company knows how to offer the perfect content which the Search Engine Algorithms not only like but also promote. The strategy highly relies on SEO but is not that complex.
You just need to follow 3 golden rules:
1. Include every possible thing in your content that you think lacks in the top ranking ones. It could be images, infographics, and videos as well.
2. Promote your content on Social Media as more as possible.
3. Everyone knows “Content is the King”, but Proper Link Building is the Queen that runs the household.
When I talk about Link Building, I am definitely not advising you to spam the Internet. This is one of the major reasons Google puts your website or blog into Sandbox, and the algorithm reads in as Negative SEO. What I specifically emphasize is on getting the best back-links from legitimate sources.
Though it costs more money, it certainly is the most effective way to get more Link Juice. All in All, this is the overview that my tea usually follows to help our clients rank better and ultimately, getting more traffic on their websites.
36. Saikat Bhattacharjee
Bio – Saikat is Internet enthusiast, he loves to write about Entrepreneurship, Personal Development, and Marketing.
Answer: There is no dearth of content on SEO out there. I choose to focus on the strategies that are effective, considering the resources at disposal. We should model the optimum methodologies and research/analysis is what helps us to figure it out.
The top 3 things I recommend you to focus on are:
1. Keyword Research: 80% is psychology and 20% is strategy. Understand the search intent. Try segregating information based searches, navigation based searches, and purchase based searches.
2. Organic CTR: SERP Ranking and CTR are in vicious circle. Focus on the content format, make use of emotional hook for your readers. Try to earn Google featured snippets.
3. Analytics: Numbers don’t lie. Keep on testing and tweaking. If you’re looking for a stepped approach, then go for the following ones.
1. Audits: Do a thorough audit of where you stand at the moment. Figure out the potential keywords in your niche(s), social media platform(s) that you can leverage.
2. Content Plan: Define your customer avatar. Do the segmentation of customers. Create content to target them.
3. On Page SEO: Work on Title, Meta Tag, Keyword Mapping to Content, Keyword Density, Keyword Insertion.
4. Off Page SEO: Work on Anchor Text ratios, Trust tiers and Authority flow.
5. Tracking and Optimization: Measure the Key Performance Indicators (KPI) for SEO and Social Media.
37. Ariel Wykowski
Bio- Ariel, Co-Founder of Expired1.com.
Answer: SEO is evaluating, changing and as always Google wants more quality from websites. This means SEO strategy needs to polish their SEO strategy.
There are two things that won’t change in the near future:
1. BackLinks In the latest update of PageRank patent at 24/04/2018 ( link: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9,953,049.PN.&OS=PN/9,953,049&RS=PN/9,953,049 ) Google stress out that “seed websites” are the ones which Google counts.
The system assigns lengths to the links ( money pages ) from the authority websites. In my opinion authority websites means important and quality websites in your niche. It is really hard to get a backlink from quality website in your niche because many times they are your competitors.
The best backlinks for book store would be links from other book stores but as I said – it is almost impossible because they compete with each other. We understand that in Expired1.com and that’s why we created tool which helps you to get dropped/expired domains and with our in-house tool you can recreate the website yourself and backlink to your money page. Easy as that.
2. Crawl budget Google wants to spend less and less resources crawling.
The same like you – you do not want to click from page to page and to another page just to be redirected to page which has 404 at the end. It is really frustrating and Google knows it. That’s why they created term crawl budget. You need to work on your website code to fix as many bugs as you can.
Check out and fix things like: multiple redirects, 302 redirects, low quality pages ( which Google has to crawl ), heavy pages which takes forever to load, check out mobile version of your pages and mobile performance, check dead links or use canonicals. There are 100’s of things you can and you should optimize, check and take care of on your websites.
There are a lot of cases where people fixed 100’s of errors, misleading things and added quality to their pages which ended up in big increase in visibility. I would even say 90% of the pages in the internet can be heavily optimized. That would be enough to double or triple their traffic. It takes time and lot of resources – but it is worth it. My message to all SEOs would be: May the QUALITY be with you!
38. Parth Suba
Bio –Parth is Senior Analyst SEO at RankUno Interactive.
Answer: Avery famous quote in the SEO field “Content is the King” and I would want to add to that quote by saying “Conversion is the Queen”. There are couple of updates from Google knocking the doors of Digital Marketers around the world with Mobile First Index, Page Speed Optimisation, the user interaction with the content based on the UI/UX of the website and many more.
Google wants the Digital Marketers to write content which engages users and then advices them to optimise content as per the basic search engine norms! Google loves the webpage even if it doesn’t satisfy all the basic SEO on page optimisations, as their primary goal is to serve the best contextual content to the users searching on the web.
Nowadays, Google is coming with bottom line statements that Follow links from Forbes, Entrepreneur are considered as equal as no-follow links due to the grey market buy/sell links. They also came forward and amde it clear that a keyword citation without any anchor text or hyper link to particular keywords are also given weightage when the relevancy factor matches.
Hence, moving forward in 2018 and if we prepare ourselves for 2020 then we all must focus on content which engages. Especially, video content which has the highest engagement considering all the media channels. Optimising the video with Schema Markups and leveraging the SERP feature and rule at the top positions!
Look forward to learn more from Digital Marketing fraternity and also share what I’ve learnt over a period of time!
39. Aakash Patel
Bio – Aakash Patel is founder of betterinfoview.com.
Answer: I get started with two main things.
#1: On page SEO with solid keyword research.
#2: Link building.
I always develop ranking strategy according to keywords I have to rank on the SERP. I find low competition keywords first and try to rank them on 1-2 page of the google with just doing solid on-page SEO. After that, I give some social signals and build profile links to send initial boost.
Once I get good positions I spy on my competitors to see what type of backlinks they have made, what anchor texts they have used and according to that I use backlinks methods like guest blogging, quality aged web 2.0 links, 301 redirect and Quality PBN links at last.
40. Umair Mansha
Bio – Umair Mansha is Founder at LazyMetrics.com.
Answer: First of all, I don’t measure my SEO success by how much traffic I get from google because it’s vanity metrics, real metrics is number of sales, signups and hot leads I’m getting from my content, neither do I publish content more often, I have set very specific goal of creating content around very specific keywords and make it rank in google, In Fact let me show how you how you can build your whole business around single article.
Take a look at this article : https://www.healthline.com/nutrition/how-to-lose-weight-as-fast-as-possible If you check this article’s traffic from google via any tool like Ahrefs content explorer, this single article gets 329,000 visitors from google every single month, this article is ranking for more than 9500 keywords that means you don’t have to publish a lot, just create very specific content around specific keywords that can grow your business providing you passive customers that convert.
What’s the whole point of getting traffic if that doesn’t convert but most people focus on number traffic instead of creating content that their customer really want. My strategy for SEO in 2018 is very simple. Publish a few articles in great depth, make them rank in google and get passive source of customers.
There is also one more thing that a lot of people in SEO are chasing that is viral traffic and this is totally absurd, the whole point of SEO is getting passive consistent traffic from search engine around specific keywords and while viral traffic can create some buzz it will definitely not send you consistent traffic.
Most bloggers have unhealthy obsession over spike of hope, it gives instant gratification, a dopamine hit that our brain are too addicted to , to watch your traffic go up pretty much the same day you as you publish the post but to reach new customers, you have to rely on google and it takes time to rank in google if you invest in SEO. “Viral Traffic is a gamble but SEO is predictable” For SEO, educated data driven approach always wins, it helps you prioritise your budget, efforts and resources.
Here are the key takeaways:
Doing solid user research that means knowing who your customer really are, where they hang out, what are their pain points, what is their biggest pain that you can solve if you did this part right everything else is piece of cake.
Doing keyword research and finding sweet spots where you can rank in google and solve your clients pain points at the same time that means you don’t have to publish a lot of content but you have to publish relevant, comprehensive and in detail content.
Link building is important but if manage to create an awesome content, you can attract link on automation. I hope this helps.
41. Nirav Dave
Bio –Nirav is CTO & Co-Founder at Capsicum Mediaworks LLP.
Answer: A lot has been said about producing good content and the fact remains that in 2018, good quality, in-depth content still remains the driving force that can help website rank high in search results.
When writing content, one needs to focus more on well-researched and statistics based long form content (2000+ words) that provides value to the readers as opposed to short form content. Here, one needs to make use of different content types like infographics, case studies, eBooks etc in order to maximize user engagement.
Using AMP to make your website mobile-friendly is also essential. Plus, making use of long tail keywords and phrases is another SEO strategy that can help garner more organic traffic and boost conversions.
Bio –Umesh is Co-Founder of curiousblogger.com.
Answer: Voice search is going change the SEO game for forever. And, if you are not optimizing for voice search then you’re making a big mistake. I’ve seen some stats and they are all in favor of Voice Search. Moreover, Google shows its love to towards voice search.
That’s it has made a RankBrain a ranking factors as well as investing more in AI (Artificial Intelligence.) In order to, optimizing your website for voice search SEO you will need to consider the following mobile search factors: Website Speed HTTPS and SSL Use Structured data markup Claim your Google My Business listing Keep You Answer to the Point Start optimizing your website for mobile search engine optimization, so you don’t regret later.
Bio –Afraz is Content Strategist at blogrex.com.
Answer: Replace your keyword research with “Topical Research for SEO.” If you are paying less attention to your keyword targeting and content research as compared to backlinks and off-page SEO, i’ll simply ask you to get back to content asap. We are getting remarkable results for very high difficulty keywords just because of in-depth keyword targeting backed by healthy research work.
My normal practice is as:
1. I look for creative content pin points As long as you are attached and have deep interest about your topics, you’ll keeo on exploring creative content additions. Whenever you get one, write it and update your content. I keep my major content always on target for such updates.
2. Study of keyword intentions I always have my list of target keywords along with all of their relevant LSIs. (Not at the bottom of Google but other LSI keywords as well). Then i keep on studying user’s intentions whenever i pass by a relevant blog post and simply update if i get something which may add to better explanation of user intentions.
44. Cuong Nghiem
bio – Cuong Nghiem, Founder at Cuong Nghiem
Answer: My Strategies for 2018 SEO is mostly based on RankBrain which mean no strategies you must do research on your competitor carefully before having your own strategy
45. Steven Kang
Answer: Always be holistic with SEO. There are 4 macro signals identified as Technical, Relevancy, Authority, and Popularity. Any imbalance will lead to algorithmic scrutiny and cause rankings to drop. I’ve been using the strategy for 20 years and never had an issue with keywords ranging from highly competitive global keywords to long-tails.
46. Sam Deane
Answer: Here are some tips to win the game of video marketing. Fundamentally YT rankings are based on click through rates which is mostly about its most immediate visitors stats. So if you have lots of visitors watch your video in the last hour it will rank you high … for now.
So your traffic is crucial, but also crucial is the length of time people stay on your video. For that reason, you don’t want your video to be too long – a 5 minute video will have a higher precentage of people will sit to the end- and that is a crucial stat.
As regards best content for title and description as follows:
Title should ideally look like – Main keyword – phone number – second keyword. Video description has a maximum of 5,000 characters allowed but 5 keyword focussed sentences will do making sure the target URL is in the top line.
For video YT displays the first 147 characters so make sure your sexiest most attractive phrase to engage people to click. Add precisely 7 tags – don’t overcomplicate this.
These are simply your top 7 keywords (no more, no less) The top keyword MUST be at the front of yout title and first in the tags if you want to rank for it. No generic keywords as tags and do not try to draw other traffic by putting your competition’s name in the tags. Watch-time is crucial, but note this stat is across the whole channel not just one video.
Your retention rate needs to ideally be at least 85% (find out what your channels stats are here: Go to YT > creator studio > video manager > analytics > watch time. Work on increasing engagement via Likes and comments to your video. (‘Heart’ your video when you publish it). TOP TIP – Never use Google + if you want your video to rank in google (don’t ask me why but it just does not work) TOP TIP
2: Google is all about click thru rate and Links – YouTube is all about Click Thru Rate alone. Lastly, to rank for lots of keywords grab all the related long tail keywords delete duplicate words so you have just single words. Now look to make some kind of English sentence out of all these single words. Both G and YT intuitively re-position all the possible long tail keywords for you.
Example: An affiliate product I am promoting using video I created the phrase: The Internet Marketing Mentorship digital online e-commerce affiliate business b2b web marketing strategy training program – immediately upon release (with no backlinks and no other marketing at all) I am page one ranking for all kinds of long tail keywords, best I’ve found so far is Number 1 for -Internet Marketing Mentorship e-commerce – Add (affiliate) beside any affiliate link, put a disclaimer at the end and use the Advanced Section on YT’s interface to click the box: This video contains a paid product placement.
All a bit that is a bit technical I know but you can pass the work out to people like myself who know what they are doing if you prefer – In the end, video marketing is all about building a super strong Channel of quality videos that have a 85% plus retention rate of people watching all the way to the end of the video.
47. Husen Memon
Bio – Husen Memon Founder and CEO at TrickyTime.in
Answer: Even in 2018, the one thing which has worked for me is the Content Polishing. The better is the content, the lesser is the Bounce Rate and Hence the Better SEO. Even a new born blog can play like boss with just an Engaging Beautiful Content!
48. Navin Rao
Answer: Ranking Factors have been changed a lot, therefore the strategy of your SEO Campaign should not remained the same as it was in the earlier days, only OnPage Optimization and acquiring few backlinks. Now it’s more to it, one needs to concentrate more on the quality content, end User Experience as well as Online presence for branding. More Social signals, more traffic and better ranking.
These are the few of the strategies which the Search Engines considerations. Make it strong, rank your web pages strong! Serve the readers with valuable and thorough information what they are looking for and make them spend more time on your website, no more crap click bait titles and keyword stuffing.
Focus there, where your competitors doesn’t, eventually gets you more business and leads. Although, On Page optimization ever going to end and always be one of the remained factors in SEO. But, should be done in a strategical way.
Usage of long tail keywords, along with sprinkling the synonyms is the way to go, instead stuffing the seed keywords multiple time in the content. And whereas the backlinks are concerned, its all about relevancy now, not just authoritative ones. Say a BIG No to the shitty links and spammy ones and even buying.
Present the content well, rank well.
49. Rohil Raj
Answer: SEO tactics for 2018 entail moving the website to AMP and AI friendly content building.
50. Christopher Fleming
Answer: When it comes to buildings links in 2018 many people are still not using and taking advantage tools they have around them. For instance images are in such big demand to use on websites that if your a photographer a great way is to offer those images out to use for free as long as they provide a backlink.
Now you can always do a reverse image search to find out who used your image and email them for a link. Also in today’s there are enough free programmes such as Narro that will convert your written blog posts into to audio format. Now all of a sudden you know have a podcast that can be shared, put on itunes or soundcloud etc to drive more people to your website.
Now for local we all know and have heard about making a custom mymap etc but did you know all the links in a my map are do follow? yup thats right and while you can add your social profiles to them you can also add your citations listing such as Yelp and foursquare that use a map and your company location now by simply adding these into your custom my map with your keywords will help reinforce to google your location and thus help you get into the map pack for those keywords.
You also set area radius and then add your keywords and descriptions to this further reinforcing your geo location to Google.
51. Sathish Arumugam
Answer: SEO ranking basically depends on user experience and what Google wants. I could simply end up saying have lengthy as well as quality content. Though it may be generic; but it is true. Create user-centric content understanding how Google defines the quality and content length. Usually it refers to comprehensive, in-depth and relevant content.
My strong belief is that search engine (Google, for instance) algorithms or Google guidelines are the best clue (indirectly) to know the users expectations. Because, search engines come up with guidelines only to serve best to the searchers, where we have to contribute with our excellence matching its set of rules. Any search algorithm or limitations are to refine the best ever relevant and detailed results to its users not to restrict you to to rank well.
My pro-advice includes build a network within your website by having internal linking with relevancy (you may have Silo architecture), have amazing content on what your prospects and search engines want, generate quality and authoritative backlinks (through guest blogging), don’t miss out to meet technical SEO aspects, and make sure that your page is well optimized for mobile compatibility.
The ultimate goal to achieve would be user experience. It will automatically results in SERP rank boost. Finally, don’t expect all this to happen overnight. Moreover, hope to have proactive presence in social media networks. It’s the place where you can understand the market needs and what people curious about.
52. Vashishtha Kapoor
Answer: Talking about SEO, content is king. Of course. But backlinks are the key to rank your pages for a keyword. In 2018, my advice is to put all your efforts in working to rank the target keyword. Long tail keywords will get automatically ranked if you have enough resourceful content.
I have seen pages ranking without having the keyword in title, meta or content. It is ridiculously amazing that in 2018, with the power of AI, you can rank for the synonym keywords even without optimizing for them. After the broad core update by Google, you must be having your focus on content only. The amount of backlinks you create is also important but it has to be quality and relevant.
53. Nick Rosenthal
Answer: SEO is one of the most powerful tools in the internet marketer’s tool chest. It was also the tool that saw my very first success online. It was 2011, and at the beginning of the year, I did not have the faintest idea that my life was about to change forever. In 2011 alone, my web properties received over half a million unique views, completely for free from Google. This is the power of SEO. It also directly equated to over $30,000 in profit and solidified in my mind forever that while I had previously rocked being entrepreneurial offline, that my future path would be online.
And I’ve never looked back!
So how does SEO work? It really comes down to following Best Practices, Google Guidelines, Common Sense, and doing what is best for your audience. When you have full control of a website, ideally you should be optimizing on-site (back-end, front-end, content) and off-site (backlinks, social signals, search engine snippets, citations, and directory listings). If you don’t know what you are doing in any one of those areas, you are leaving great rankings on the table.
An additional topic all of its own is keyword research… how you do it can make or break your efforts. Also note that your SEO will look entirely different based on whether your site is a content-based one, an image based one, news-based, local business, eCommerce, etc. There are subtle nuances that make a massive difference.
There is no one-size-fits-all checklist, no magical software, no shortcuts. To the newbie, the 2,000+ possible areas that might need tweaking can seem very daunting, but to the expert, it is no different then a young Bob Ross creating a happy painting in a few short hours. At the end of the day, you can devote yourself to learning all you can about SEO, or you can hire an expert to do it for you, or better yet… to teach you how.
If you are going to do it yourself, remember Pareto’s Law (also known as the 80/20 rule): 20% of the work is responsible for 80% of the gains. So don’t spend too much time on it. A small example: I bought a site for $15 on Flippa that had only made $5 profit in the previous 6 months. I spent one hour on doing SEO and left it alone.
In the next 6 months, it made $1,000 profit. Not bad for one hours work. Internet marketing can seem very challenging, but once you understand a few basic principals, it will get easier! The important thing is to never give up, and find yourself peers, mentors, and coaches to keep you motivated and on the right path.
54. Ankit Singla
Answer: First thing first, make sure you carefully implement these 200 Google’s ranking factors to get better rankings in 2018.
Apart from it, I love to follow DBL Method to rank my articles. Let me explain what it is.
DBL stands for Depth, Breadth and Links.
Now, let’s understand all three one by one:
Topical Depth – Topical depth refers to the depth of your content. Make sure you write well-researched, detailed, thorough, in-depth articles (2000+ words) and cover all possible questions related to that topic. Go as deep as you can. You can call these pages your pillar pages.
Idea: To find the questions related to your main topic, you can hunt on Quora.com or use AnswerThePublic.com.
Your pillar articles will rank for various related keywords which will not only attract you lots of targeted traffic but high-quality backlinks as well.
Topical Breadth – Writing a single pillar article won’t do great. You need to have a lot of supporting articles (800+ words) too to build a strong “Topical Relevancy.“
The more content you create around a topic, the more Google will love to rank you at top in search result pages.
So, what are the supporting articles?
Let’s say your main article is “Social Media Marketing Tips”. You can create supporting articles like:
- How to Drive Traffic from social media?
- Best Social Media Management Tools
- Social Media Vs SEO – Which one gives the best ROI?
Make sure you internally link to your pillar article “Social Media Marketing Tips” from all of your supporting articles. You’ll definitely see a good ranking boost.
No matter how quality content you create, you need to have authority links to your pages to rank for strong keywords in Google.
And this is the final step of DBL method.
Whenever you get the opportunity to get authority links, try to get them for your pillar pages. It will not only support that page but all its supporting pages as well to get better ranking in SERP.
You can try different methods to get authority (natural links) like Blogger Outreach, Broken Link Building, Participating in Interviews or Roundups. Etc.
Idea: Check your competitors backlinks and try to build similar or better links than them. You will definitely see a positive change in your search rankings.
At last, I would say that your posts might take some time (3-4 months) to rank better in Google. So instead of worrying about your ranking, keep implementing this DBL method. Good luck.
55. Vaughn Bullard
Bio – Vaughn Bullard is CEO & Founder of Build.Automate Inc
Answer: There are plenty of things you can do to improve your site SEO ranking. Structured data being the biggest thing. Having structured data built into your site makes the search engines smarter about your site. They know how to parse and interpret your site for better understanding about what your site is about. Better data means possibly better rankings.
56. Matt Tomkin
Bio -Matt Tomkin is the founder and SEO consultant at Tao Digital.
Answer: The thing we’re doing a lot of in 2018 is Schema Markup. Since the algorithm update around Christmas time, we saw a big increase in rankings and traffic for the sites we had Schema markup on. Now we’re looking to get it added to all of our client’s sites to try and replicate this boost over time.
Using a service like reviews.io is a must. Reviews and having the gold stars in Google need to be there if you want to stand out in the SERPS.’
57. Eric Johnson
Bio – Eric Johnson is an SEO Specialist working with an agency called FeedbackWrench.
Answer: Reaching the first page in search engine results is always based on the same factors, but it’s never easy to tell what worked for one piece of content and what didn’t for another.
Because of that, the best strategy for ranking on Google is to set keywords and other SEO strategies aside as you write your first draft. Considering a broader topic will help you to write something much more comprehensive than a strictly keyword oriented post.
This is helpful because Google takes the comprehensiveness of a post into mind when determining rankings. After you’ve used this broad stroke, you can return to the article and more specifically target relevant keywords.
58. Nicole Grodesky
Bio – Nicole Grodesky, SEO Senior Strategist at Power Digital Marketing.
Answer: Users like fresh content and so does Google. Take a look at older blog posts that have been great traffic drivers and refresh any predictions or rounds ups that you have written about in the past.
Old Headline: Top Widgets of 2017
New Headline: Top Widgets of 2018
Make sure to refresh your publish date as well as the copy in the main body. You can even look at older blog posts that are still relevant and evergreen and update the publish date to keep it fresh.
Also, be the first to blog about a new trend. Keep an eye out for new trends in your industry and be the first to blog about it. There might not be search volume on it now, but when the topic starts buzzing, your article will be the first one up and will most likely stay there.
59. Craig Andrews
Bio – Craig Andrews, founder and owner of digital marketing agency, allies4me.
Answer: Our secret strategy is the same one we’ve used for years. Relentlessly focus on the user experience. Content should be user-driven.
Design should be user-driven. Site speed should be user-driven (translation = very fast). This is at the core of Google’s algorithm. We make this our main focus and have never had to worry about an algorithm change.
At the same time, we’ve been able to get relatively small players ranked above power houses. As an example, we had a Texas hearing aid retailer out-ranking the Mayo Clinic for the broad term, tinnitus.
They held that position for multiple years until they decided to ignore Google’s core advice. Focus on the user and you are well on your way to winning in Google – this year, last year, and years to come
60. Payman Taei
Bio – Payman Taei Founder of visme.
Answer: As one of the leading online Presentation and visual communication tools and holding top rankings on highly competitive terms in google results such as presentations presentation software infographic Maker and many others, I can attest to the secret to SEO and it’s taken us years to learn it.
Build it and they will come: Stop thinking so much about SEO and start thinking on quality content reflective of what you as a brand or service stand for (or the audience you want to reach). Become an authority in your field and write and share a lot of that relevant content. The SEO part will and should be a side effect of your content efforts. It should Not be the other way around.
It’s worked wonders for us.
61. Kevin Tash
Bio – I am the CEO of Tack Media and an entrepreneur, we own a Full Service Digital Marketing Agency in Los Angeles. – Tack Media.
Answer: We manage many SEO strategies, and the secret weapon is to write content around how to’s and write Frequently asked questions. People are now conducting voice searches, and the sites with the most answers will get the most traffic.
While most companies are too busy blogging, the smart marketers are answering questions people are searching with their mobile phones.
Answer in bulleted formats or numbered system, keep your answers simple and hierarchal, and don’t use confusing language.
Google favors relevancy.
62. Dr. Ty Belknap
Bio – Dr. Ty Belknap, Professional Life Coach ,CEO at MyCoach.Life.
Answer: The biggest secret SEO strategy for 2018 is blogs. But how is that a secret? Blogs have been around for years. True, but they are under-used by most people. Many think that writing is time consuming, and coming up with topics is difficult.
Except that the average blog should now be about 200 words, and the topic can be anything about your business; be it a new product or service, how to best use a certain product, a testimonial about your service, etc. There are many things to write about, and when you only need to come up with 200 words per post, you could even do part 1, Part 2, and so on.
63. Lilach Bullock
Bio – Content Marketing and Social Media Specialist, Speaker
Answer: This year, I’m working on both my on-page and off-page SEO because I have some big goals that I want to achieve. I’m trying to create more quality and targeted content while also optimizing older blog posts on my website, I’m doing more guest blogging and looking for link-building opportunities, and most of all, I’m trying to stay up to date with anything new that happens in the SEO world
Bio -I am a Passionate blogger and a YouTuber too. All that I learned about SEO I applied on my blogs to rank them on Google.
Answer: Site speed is important. Google has indicated in their webmaster’s blog that page load time is one of the signals they look at when evaluating your site: “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”
This surely helps in ranking of websites.
Also try to add multimedia to your blog’s like images and videos (also include alt tags) which will make visitor’s to spend more time on your website.
This is all what I mainly look into while working on SEO which will always gives me customer satisfaction results and helps in ranking website easily.
Thanks so much for taking the time to read though all these respected people and seeing what makes sense to you. I appreciate it and I think you would be well served by visiting some of their sites, their twitter feeds and their other social media. You can almost never learn too much or get too much of a good thing when it comes to knowledge.
I thought I’d add my thoughts in despite not being on the level of the majority of these folks and appreciate that they are fine with me hopping in here and sharing some of my thoughts. So, #65 is at the plate.
65. Greg Willson
Bio – I’ve been in the Internet marketing industry and working out SEO strategies since 2008 and have a nice team of qualified people working with me as well as associates in the industry that I have the benefit of bouncing ideas off of from time to time.
Answer: Some really good strategies are shared above by some very smart and experienced people and much of that you should take into consideration.
I’ve almost always taken the approach that I don’t care what the site on page 2 – infinity are doing; I only care what the sites on page one are doing to rank. Taking those sites and seeing what they are doing as to off site SEO is step number one for me to see what I need to do to crack that barrier.
I may do Guest Posting as part of the strategy as those kinds of links are looked upon by Google as trustworthy in most instances; I’ll surely take advantage of any properties that Google controls as it would be hard for them (almost nothing is to be unexpected with Google though) to devalue those links even even years from now and I’ll almost always take advantage of Social Media and get shares, likes and such as Social Media is a darling these days.
But the bottom line is I’ll see what my competitors are doing and follow some of their paths, after making sure my on site SEO is spot on, yet deviate enough to make sure that there is no obvious footprint in what I am doing as well as operate on steroids so that I am offering more in terms of quality links so that the search engines pick up on that and put my sites above those others for the keywords I am targeting.
Thanks again for reading and I wish the best for you in your internet ventures.