Press Releases are good for several different things when it comes to SEO and your online presence.
For starters it enhances your online presence by putting you front and center in Google News as well as in hundreds of other news outlets that may not show in Google news. That kind of presence gives your site authority and gives your clients peace of mind knowing that you are on highly reputable websites.
There is a possibility that you will get click through traffic. Sure, that is not a guarantee but should those that have an interest in the products or services you offer want to get more information they will certainly click through and then you have a targeted visitor.
Other Benefits of a Press Release
It is not uncommon for a Press Release to be shared by others as people who are like minded often share content with others in their social circles. With social media as prolific as it is these days it is not out of the realm to find a link to your Press Release roaming around Facebook or Twitter.
Another benefit of a Press Release are links to your site. Although some may tout them as super strong, I see them more of a link that gives your site authority as opposed to an extreme boost in your rankings and are part of a well balances SEO backlink profile. Authority links do help and often can give you a leg up on your competition as well as aid you when it comes to Googles’ constant changes.
We offer 2 levels of service and each guarantees you inclusion into Google News.
For each we create the Press Release for you as we know what sort of content is acceptable and what would not fly and cause you PR to be rejected by some of the outlets. Remember, we want to get you in as many as possible so that some can get picked up by some that read it and share with others as well as give Google the sense that you are a commodity that many news outlets are publishing your press release.
Gold Press Release Package
A 400+ word press release with 2 links in the PR linking to your site. This package guarantees inclusion into Google News as well as over 300 other trusted news sites. The press release can be general in nature or we can tailor it to an event or a product/service launch or what ever is newsworthy. It will be promotional in nature but not to the point where it comes off as selling.
Turn around time is 8 – 10 days but can be sooner depending on volume and you are allowed 2 links as well as your logo should you want that in the press release. Content is either written by Greg or one of his writers and then edited by Greg to ensure that what you are paying for is a top of the line product.
Platinum Press Release Package
You’ll get everything above in addition to more trusted news outlets plus inclusion in Reuters and Yahoo News. Both of those sites are very strong and bring something to the table that you don’t see available every day on your average street corner.
You will end up with over 500 trusted news sites once the syndication is done and with Reuters and Yahoo News being in that mix you will gain a level of authority that will certainly catch Google’s eye. Turn times are about the same and the quality control process is also the same so you are sure to get something that will represent you and your firm and website well.
Do You Get a Report?
Absolutely you get reports for each of the Press Release levels we offer and that will be delivered to you in 8 – 10 days.
Are they all indexed?
Of course we cannot guarantee that Google will do anything other than close your adsense account down on a whim but you’ll see many indexed quickly and most indexed over time. I personally don’t fret over the indexing as long as Google crawls the sites and catches my presence there.
Will this show in Bing as well?
Sure, the press releases will be picked up by Google’s little brother, Bing. Bing wants to be like Google so it implements a lot of the same crawling and indexing features.
Can you name some of the sites the press release gets submitted to?
Of course; NY Times, Outbrain, Boston.com, Houston Cronicle, The AP, Azcentral, Boston Herald, El Paso Times, NBC Right Now!, and many many more.
What kind of visitor volume do these sites get?
All told the Silver Package gets i the neighbor hood of 100 Million sets of eyes visiting their sites and over 170 Million for the Gold package.
I’m not sure which to buy, what do I do?
Shoot me an email with your website and what you want to accomplish with the Press Release and I’ll look things over and make a suggestion.
If you are looking to increase your online presence in a way that is professional and will bring authority to your site then you need to start a press release campaign and get your site in places that exude quality and power.